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Since online gambling is legal in the UK, the competition for relevant organic traffic, as well as paid traffic, is fierce. The UK casino industry (both offline and online) is populated with highly established mega-brands that are spending a fortune to attract players online.
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Let’s look at some simple examples of the more traditional casino marketing tools that we can fine-tune with the new technologies and especially new uses of data: Traditional casino marketing, in many cases, has match play coupons and nonnegotiable chips handed out as pre-comps without truly calculating the cost to the casino and without
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View Marketing Results’ casino marketing design portfolio, and read case studies that include casino openings and direct marketing consulting.
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